Coca-Cola Co.: Jinx, Jockey.

Jinx
was a nice spot with a classic, simple message: Coke is fun. The
depiction of two political rivals putting rivalry aside and enjoying
Coke together around D.C. is well executed due to
Keep-It-Simple,-Stupid-type editing. Light done right.

Jockey
is the first ad I'm going to mention here for its awfulness. Long,
contrived, extravagantly bad, and long again. This is way too much ad
for far too small an idea.

Dell: A single, inscrutable, moronic ad. Avoid.

eTrade: Baby Trading 1, Baby Trading 2. (Wow, two good commercials and no bad ones. Sadly uncommon.)

eTrade's Baby Trading
spots had me laughing with the light humor, and appreciating the
straight, campless performance the little guy gives. These would have
been really easy ads to screw up, but they kept the CG to a minimum,
the potty humor to a minimum, and the kid's performance to a minimum.
Two masterful works in understatement.

FedEx: Over thought, over executed, contrived.

Frito-Lay: Intended to pull heart strings, but the high sap index and the repetitive music ruin it.

Gatorade: Unremarkable with Derek Jeter (I thought his 15 minutes ended a couple of years ago?).

Garmin GPS: Napoleon.

A
small idea carried to appropriate proportion. The main actor spends all
of four seconds onscreen, the punch line is delivered, the capper is
presented and it's over. The message is quick and well presented. The
weakness I see here is there is no brand differentiation present. Why a
Garmin over a Magellan or a TomTom? No idea from this ad.

General Motors: Why Push.

Overwrought
ad for the GMC Yukon hybrid. Further proof that Detroit has no
intention of giving eco-loving car buyers (which comprise more of the
total market all the time) viable choices. This is an ad about change
from a company that is making no real changes because innovation is too
risky. Better to die slowly.

GoDaddy.com: Over the top pretty-girl teaser aimed at getting you to GoDaddy.com to watch another commercial. Yeah, right.

Hershey's: Star power with no substance. Carmen Electra's nice and all, but isn't there anything else here? Hello?

Hyundai Motor America:
Hyundai marketing folk, please take note: 1. Fire your ad agency, they
wasted your Super Bowl budget. 2. If you want to eat some of that
luxury car BMW/Mercedes market share, you need ads that exude culture
and understatement. These flops came across like bad Buick ads. 3.
Telling me to "Think About It" doesn't sell me a fake luxury car. 4.
Not even when Jeff Bridges (aka The Dude) is the person saying it to me. Sure, he gives good voice, but that won't cure rotten ads. No links for you.

Kraft: Perfume.

Ugly girl draws guys in by using Planters nuts as perfume. Awesome. She makes me shudder, but it's a cleansing, deep shudder.